59club selected to provide unbiased audits to quantify service standard & sales performance for Troon International

Troon International, a division of Troon, the world’s largest golf management company, has selected 59club to afford its venues full access to their market-leading ‘performance management’ products & services. 

Based from their corporate office in Dubai, Troon International works with clients across Europe, Middle East, Asia and Australia. 

Mark Chapleski, President of Troon International, explained: “Troon International has recognised the benefit 59club products bring to its venues. Existing General Managers and Directors of Golf have embraced the external mystery shopping audits and utilised the feedback to improve the customer experience, develop associates, improve financial performance and help provide valuable data in setting out their long-term goals and objectives.

“This enhanced service will allow each of our properties – outside of the Americas – to utilise 59club’s product portfolio, should they so wish.”

The catalyst for the new agreement was centred around 59club Middle East & Africa’s existing successful support of nine Troon International properties in the Middle East The Els ClubDubai Hills GCAddress MontgomerieArabian Ranches GC, and Meydan Golf, in Dubai; Abu Dhabi GCYas Links, and Saadiyat Beach GC, in Abu Dhabi; the Royal GC, in Bahrain and 59club’s long standing relationship in the UK with The  Grove.

These venues already utilise 59club’s wide range of mystery shopping products, including the golf visitor experience; golf membership sales enquiry; group golf enquiry call and integrity audits. They have also adopted the my59 survey platform to measure their member experience; custom-fit service, with 59club delivering onsite staff training which is supported by the recently launched ‘My59 Mentor’ virtual training platform. 

59club MEA director Mark Bull explained: “We are delighted to extend our relationship with Troon International on a firmer footing worldwide and, although not mandatory, this allows access to 59club’s full portfolio of products, should the General Managers and Directors of Golf choose to use them.

Troon International venues taking up this opportunity will be provided with a minimum of four mystery shopper audits per year, focussed on both their visitor and member-experience, and will benefit from the additional service & support provided by their local 59club division and the new virtual Mentor training platform.

This partnership will also see Troon International venues eligible for entry into 59club’s Annual Service Excellence Awards, regarded as the ‘Oscars’ of the golf industry, as 59club recognise individuals, teams, venues and management groups for delivering the very best member and guest experiences.