North American customer service satisfaction and benchmarking firm 59club USA announced today they have reached an agreement to extend their partnership with TPC Network which operates 30 high-end golf properties in North America many of which are featured on the PGA TOUR. The extension allows 59club USA to continue to use its proprietary, industry-leading software and objective data analysis tools to provide TPC Network with valuable, quantitative and unbiased customer service feedback. 59club USA will provide these services to 14 of TPC Network’s 30 golf properties.

“The training and testing platform created the much-needed visibility into our sales organization that we’ve wanted for a long time,” said Vic Aliprando, VP of Business Development of PGA TOUR Golf Course Properties. “We now have a consistent sales training program for all new hires which allows us to focus our retraining efforts specifically on those that need it and on the areas that they need. Mike and his team are incredibly responsive and have done so much to help our sales team.”

59club is a service-based management tool and customer service provider which uses objective data points and images to measure, improve and then maintain standards of customer service, in turn increasing visitor and member retention. Results of on-site testing from 59club are a boost to customer satisfaction, revenues and profits for clubs who use their services such as customer satisfaction surveys, mystery shopping services and employee training – both virtual and on-site.

“TPC Network and their team understands the importance of consistency when it comes to sales and customer service,” said Mike Kelly, Managing Partner of 59club USA. “We’re extremely excited to continue our relationship which has already paid dividends for their tremendous properties.”

59club USA has established and developed relationships with more than 50 well-known golf clubs and resorts in North America including 14 TPC properties, We-Ko-Pa Golf Club in Scottsdale, Cuscowilla on Lake Oconee, The Mid Ocean Club in Bermuda, Haig Point in South Carolina, Ruark Golf Properties in Ocean City, Maryland, and Bobby Jones Links – one of the world’s largest golf management companies.

About 59Club USA

59Club USA is specifically designed to elevate sales and service standards. 59club USA provides mystery Shopper Audits, Customer Satisfaction Surveys, and Training Services, empowering venue managers to analyze their entire visitor and member experience, enabling them to set targets, monitor performance and ultimately make informed decisions to enhance their guest services. To learn more about 59club USA, visit https://www.59clubusa.com/.

About TPC Network

Owned, operated, and licensed by the PGA TOUR, the TPC Network is comprised of 30 premiers private, resort and daily fee golf properties designed by some of golf’s most elite architects. Twenty of the clubs are operated by affiliates of PGA TOUR Golf Course Properties, Inc. Each TPC has hosted or has been designed to host TOUR-sponsored golf tournaments. Since TPC Sawgrass first opened its world-renowned PLAYERS Stadium Course in the fall of 1980, TPCs have provided the PGA TOUR with rent-free venues for tournaments, helping to boost championship golf purses and increasing charitable donations to grass roots non-profit organizations. At the same time, TPCs have provided recreational golfers with the unique opportunity to test their skills on the same layouts where the world’s best golfers compete.

TPCs are known for their history of hosting PGA TOUR-sponsored golf tournaments, their outstanding conditioning and amenities, as well as a commitment to environmental excellence. The TPC Network is also distinguished by its unwavering commitment to further the PGA TOUR’s giving back mission through support of charitable and community-based programs. For more information, please visit www.tpc.com. For the most up-to-date news, follow the TPC Network on Twitter (@PlayTPC), Instagram (@PlayTPC) or Facebook.com/TPCNetwork.

59club Middle East and Africa partners with the Coffee Club

One of the UAE’s most-popular all day dining café has partnered with the market-leading performance measurement and management specialist, 59club MEA, to ensure it maintains the highest possible service standards across its branches.

The Coffee Club has engaged 59club MEA (Middle East and Africa) to measure and refine its customer ‘journey’ at 23 of its restaurants in the UAE: 9 in Abu Dhabi, 10 in Dubai, 2 in Al Ain and 2 in Ras Al Khaimah.

Since launching in Brisbane, in 1989, The Coffee Club has become Australia’s largest home-grown café group, with around 400 outlets in nine countries, delighting more than 40 million dedicated customers, with more than 20 of those stores located in the UAE.

Ravi Chandran, CEO of parent company Liwa Minor Food and Beverages, explained: “Like most hospitality businesses we have our core standard operating procedures and staff are measured against those. 

“However, we were hugely impressed with the data and information gathered by 59club MEA during its initial visits to our stores and it became clear to us that its testing procedures were far more thorough and beneficial than anything else we had seen previously.

“The company has an impressive track record in ensuring high-service standards across its client portfolio and this is a further guarantee to our customers that the experience they enjoy at The Coffee Club will be second to none.”

59club MEA’s directors, Mark Bull and Neal Graham had an appetite to demonstrate to the brand how its proprietary mystery-visit data can highlight areas of service which might otherwise be overlooked.

Chandran was so impressed with both the quality of ‘live’ information supplied and the initiative of the pair that The Coffee Club signed a one-year contract for 59club MEA to evaluate their outlets’ service performance. 

Graham explained: “Previously, 59club’s reputation in UAE – and beyond – has been built upon its work within golf and leisure clubs, but this arrangement is testament to the ability of its products across other sectors, including pure food-and-beverage operations. 

“Each of the outlets will receive four ‘casual dining’ visits through the year and each visit will be based on what we call the four pillars of the test: attitude; facility; process; and sales. 

“59club’s reputation is based upon the ability to drill down into each of those areas to ensure the test is not a mere ‘tick-box’ exercise – it’s an in-depth analysis of both the good and the bad of the customer experience. 

“It’s not about pointing fingers; it’s designed to help staff improve – maybe even in areas where they didn’t realise they were lacking – to provide direction for further training where required, and to ensure The Coffee Club continues to be known as the most customer connected café experience by being personalized, easy and rewarding.                     

59club MEA is one of six 59club divisions worldwide, with more to follow. It was created in 2019, initially to service existing clients within the region’s golf industry following the company’s strategic approach to measure, train and support its client properties to elevate sales and service standards from a dedicated local office. 

The subsequent agenda was to introduce its ever-evolving product range – Mystery Shopping, Customer Satisfaction Surveys, Employee Training and Management Development Programmes, plus Financial Operational Comparison Tools – to an emerging audience across the region’s diverse hospitality industry. 

And, as the new partnership with The Coffee Club demonstrates, its expertise and specialist tools are equally effective in a number of other leisure spheres – membership clubs, spa, hotels and F&B are just four sectors into which 59club MEA has expanded in little more than a year.