Venues Tested

Tuesday February 21, 2023


New South Wales

New South Wales GC, Oatlands GC, The Lakes GC, Long Reef GC, Moore Park, Bingara Golf, Toll House, Centennial Park Sports Centre, UNSW


13th Beach, Portsea GC, Sandhurst Club, Centenary Park GC, Bundoora GC, Northcote GC, Darebin Stadium, Narrandjeri Stadium, Northcote Aquatic & Recreation Centre

Western Australia

Collier Park GC, Links Kennedy Bay

South Australia

Glenelg GC


Links Hope Island, Noosa Springs, Coolangatta & Tweed Heads GC, Minnippi GC

Golf’s Customer Service Management Specialists expand operations as 59club Nordic launches.

59club, the industry leading Customer Service Analysts and Training Provider has today announced its expansion into the Nordic regions of Iceland, Finland, Norway, Sweden & Denmark, bringing their wealth of Mystery Shopper Audits, Satisfaction Surveys and Employee Training Programs – created specifically for the golf & hospitality industry – to the fore.  

Impressive expansion plans have already seen local 59club divisions established, currently supporting hundreds of golf clubs, resorts and management groups within the USA, Canada, UK, Europe, Asia, Middle East, Africa and most recently Australia & New Zealand. It was only a matter of time before the global leaders firmed up their support in the Nordic regions, as they work tirelessly to help clubs shape and develop their sales & customer service cultures.

After a long-standing engagement between 59club HQ and The Scandinavian Golf Club, alongside additional partnerships with European Tour Destinations within the Nordic regions; 59club are delighted at the prospect of having feet on the ground to further support these venues, and attract many more just like them who share the same focus of elevating customer service levels, with the desired effect of driving retention, revenues, and profits.

The new opening welcomes Sebastian Czyz Bendsen, as 59club Nordic’s Sales Manager.

Having graduated from Kent State University, OH, USA with a BA in Finance and a MA in Sport and Recreational Management, and after a well-spent career in golf – most recently in his home Country working with the Danish Golf Union – Sebastian joins 59club with a wealth of attributes and a self-confessed love of educating and guiding leaders towards innovative ideas.

Many would say he’s the perfect fit, offering industry experience and driven by his passion and excitement for connecting Golf Club’s within the Nordic regions, with the resource and global formula to excel their customer experience, and to create an even better community for their members & guests.

Of the announcement, Simon Wordsworth, 59club CEO said “Sebastian is a real go-getter, and well versed in the role that Customer Service plays in growing the game of golf and keeping players enthused and loyal to the sport. And now as he joins 59club, he’s ready to take the support and intel he can offer to clubs a leap further. Sebastian appreciates the complexities of club cultures and has worked with similar principals when supporting the US collaborations with the PGA of America, ClubCorp (now Invited), the TPC Network and Kemper Sports. All private golf corporations, and all searching for means to optimize their business, as well as recent initiatives delivered by the Golf Union.

“We are all excited about the impact that 59club will make in the region, our global benchmarking data is second to none, and as always, we are spurred on by the rewards our clients enjoy, as we deliver the roadmap to measure, train, support and reward the individuals, teams, managers and groups we work with to perfect the art of delivering Customer Service & Sales Excellence – we can’t wait to get started!”  

  • Opening offers are now being promoted, all clubs interested in becoming the first to sample 59club’s industry leading Mystery Shopping Services, Satisfaction Surveys and Training Tools are invited to reach out to to sign up for a demo and to unlock their FREE trial.


New South Wales Golf Club has taken its commitment to delivering a five-star golfing experience to its members and guests a step further by partnering with 59club, the industry’s leading golf & hospitality customer service benchmarking and training provider. Following the official launch of 59club Australia & New Zealand late 2022 – and after a successful round of trial mystery shopper audits – New South Wales is the first club in the region to officially partner with the customer service specialists, and will now benefit from the continual services and detailed feedback 59club will deliver on all elements of its club operations.  

As part of the new agreement, NSW Club’s staff and facilities will be rated across all sectors of its golf business including sales, service, operations, retail, golf course, food & beverage and management. Mystery shopper audits will include a series of recorded enquiry calls and live visits from 59club auditors, who will evaluate the experience afforded to members and visiting golfers, in accordance with 59club’s global ‘objective’ criteria.

The world-famous course – which ranks as #6 in Australia, #14 in the world outside of the US and #49 in the world – has been at the forefront of Australian golf for almost 100 years, with its expansive views of the Pacific Ocean on the La Perouse Peninsula. The world class facilities are now home to a brand new fine dining experience, paired with a degustation menu and wine room.

59club’s objective vision, expertise and universal intel currently supports hundreds of golf clubs, resorts and companies worldwide, with leading names such as TPC Network, Marriott Golf, Troon International, European Tour Destinations, Sawgrass, Emirates Golf Club, The Belfry Hotel & Resort, Gleneagles, Le Golf National and Marco Simone, all engaged in the network and reaping the rewards of elevated customer service levels & sales performance.

Kate Shanks, operations manager at NSW, said: “New South Wales Golf Club prides itself on providing a high quality golf experience based around our superb golf course and attentive service. We are constantly evaluating what we do and are always looking at ways to improve the golfing experience for our members and guests.

“The range of services that 59club provides will help us to analyse each part of our operation in detail, and the process will identify areas that require our focus”.

Sam Hughes, General Manager of 59club Australia & New Zealand, commented: “We are truly delighted to welcome New South Wales Golf Club to 59club. They are undoubtedly an industry leader, and it is always a pleasure to witness clubs of such calibre push the boundaries even further to deliver customer service excellence.

“We will assist the team to measure and compare their service levels against the highest industry standard and the elite performers on a global basis, and with a full schedule of training days to come, we very much look forward to watching the club go from strength to strength. Personally, it will be a great benchmark to see New South Wales Golf Club achieve a ‘Flag Designation’ at the 2024 ’59club Service Excellence Awards Ceremony’, and something that will keep everyone’s focus for the next 12 months.”

The 59club partnership is the latest investment that NSW is making in its golf facilities, with the club engaging renowned course architects, Mackenzie & Ebert, to implement a masterplan that will see all 18 greens complexes rebuilt and improvements to the strategy, playability and aesthetics of the course. Subject to final member approval, this work will be undertaken over a 6-month period commencing September 2024.