Service Excellence Awards – Winners Announced

Thursday June 11, 2026

Recognising Australia’s Leading Clubs & Resorts in Service Excellence

On Friday, 29h May 2026 – 59club Australia & New Zealand held its third Service Excellence Awards at the Coogee Bay Hotel on the eastern beaches of Sydney. We had the privilege of recognising the very best Venues, Teams, and Individuals for their dedication to customer service excellence during an intimate lunch awards ceremony.

59club’s industry accolades are determined by scores collected from their impartial mystery shopping audits, which evaluates the experience afforded to patrons all in accordance with 59club’s objective benchmarking criteria.

During the awards ceremony, six awards were presented to the Individuals, Managers and Teams responsible for delivering the very best one-off experience across Australia. These awards recognised Retail Experience, F&B Experience, Golf Operations Team, Golf Visitor Experience over $120 Green Fee, Golf Visitor Experience Under $120 Green Fee and Most Improved Golf Visitor Experience.

A further six main award titles collectively recognised 59club Australia & New Zealand’s finest Customer Service Providers for maintaining elite levels of service excellence throughout 2024 and 2025, before the presentation of 59club’s iconic Flag designations took centre stage, of which eight were awarded.

Sam Hughes, General Manager of 59club Australia & New Zealand, commented;

“It was an honour to once again celebrate the outstanding achievements of the venues and individuals who have partnered with 59club Australia & New Zealand this year. We continue to see remarkable improvements across all venues as they apply rigorous measurement to their customer journeys and team interactions, consistently raising service standards and setting new benchmarks for excellence in the golf industry. Their ongoing commitment to enhancing guest experiences, driving revenue growth, and building lasting brand loyalty remains truly inspiring. It is especially rewarding to witness the awards grow year on year, with more attendees each year joining us to recognise and celebrate this collective progress. To all nominees and winners, your passion, dedication, and hard work continue to shape a stronger, brighter future for our industry.”

A special thank you to our valued partners, Turtleson, Golf Industry Central – The Golf Marketing Professionals, Pacesetter Technology, Global Talent Solutions, Zen Golf, Power Tee, Banbury Litho Ltd, Caddy Clubhouse and Studio Graphene, for their unwavering support as we continue this journey together, already looking ahead to an even brighter 2027 awards celebration.

Golf Operations Team of the Year – Led by Craig Stickling, New South Wales Golf Club

New South Wales Golf Club and Links Golf & Wellbeing emerged as the big winners of the night, both securing accolades in a total of 8 awards between them, along with retaining the coveted title of Gold Flag Designation.

Retail Manager of the Year – Brad Fairclough, New South Wales Golf Club

Elanora Country Club has joined the exclusive ranks of Gold Flag venues in Australia, adding its name to the growing list of industry leaders New South Wales Golf Club, The Lakes Club, and Links Golf & Wellbeing by consistently exceeding the stringent criteria required to attain this prestigious Golf Flag Designation.

13th Beach are now our first venue to go from Bronze Flag to Silver Flag which is a great achievement as they continually look at ways to improve the customer journey. They were also nominated for Food & Beverage Manager of the year.

Portsea Golf Club received their first Bronze Flag Designation along with the Most Improved Golf Visitor Experience award. The team at Portsea also shared nominations in the following categories: Retail Manager of the Year, Golf Operations Team of the Year, Golf Manager of the Year and Superintendent of the Year over $120.

The Lakes Golf Club, Glenelg Golf Club and Noosa Springs Resort also retained their respective Gold, Silver and Bronze Flags, demonstrating consistency and customer service excellence year on year.

The Lakes Golf Club – Gold Flag Designation

As is tradition across all the 59club franchises around the globe, the ceremony culminated with the presentation of 59club’s Gold, Silver & Bronze Flag Designations – The ultimate recognition for clubs & resorts who strive to deliver the best facilities and service offering to their Members and Guests. The full list of winners can be found here.

*For the full list of winners, see below.

59CLUB Australia & New Zealand FLAG DESIGNATIONS

(in alphabetical order):

BRONZE FLAG DESIGNATION: Portsea Golf Club, Noosa Springs Golf & Spa Resort

SILVER FLAG DESIGNATION: Glenelg Golf Club , 13th Beach Golf Links

GOLD FLAG DESIGNATION: Elanora Country Club, Links Golf & Wellbeing, The Lakes Golf Club, New South Wales Golf Club


59CLUB Australia & New Zealand ‘SERVICE EXCELLENCE’ AWARD WINNERS

Food & Beverage Manager of the Year: Victoria Trikilis, New South Wales Golf Club

Retail Manager of the Year: Brad Fairclough, New South Wales Golf Club

Golf Operations Team of the Year: New South Wales Golf Club, led by Craig Stickling, PGA

Golf Manager of the Year: Paul Rolles, Links Golf & Wellbeing

Superintendent of the Year (under $120 green fee): Kurt Schulenburg, Long Reef Golf Club

Superintendent of the Year (over $120 green fee): Mark Parker, New South Wales Golf Club


59club Leading Individual Experience Award:

Leading Individual Food & Beverage Experience:

New South Wales Golf Club

Leading Individual Retail Experience:

Manly Golf Club

Leading Individual Golf Operations Team:

Links Golf & Wellbeing

Leading Individual Golf Visitor Experience (under $120 green fee):

Coolangatta & Tweed Heads Golf Club

Leading Individual Golf Visitor Experience (over $120 green fee):

New South Wales Golf Club

Most Improved Golf Visitor Experience:

Portsea Golf Club & Mercure Portsea

59club ANZ and Golf Industry Central announce Strategic Partnership

Thursday February 5, 2026

59club Australia/New Zealand, the premier provider of customer experience benchmarking for the golf and club industry, and Golf Industry Central, the region’s leading B2B golf news, jobs, and event marketing platform, are proud to announce a new strategic partnership. Follow the link to read the full article.

“I’ve been a big fan of 59club globally since first meeting the founder at an event in Thailand in 2019 . When it launched here in Australia/ New Zealand a few years ago, I was excited to see the interest from many clubs on a topic that I’m very passionate about.

“The Experience” given to members and guests is the product we sell, and this type of training has been very needed for our industry not just for retention but more importantly to keep growing.” says Mike Orloff – Golf Industry Central.

Service Excellence Awards – Winners Announced

Thursday May 15, 2025

Recognising Australia’s Leading Clubs & Resorts in Service Excellence

On Monday,5th May 2025 – 59club Australia & New Zealand held its second Service Excellence Awards at the QT Hotel in the heart of the Sydney CBD. We had the privilege of recognising the very best Venues, Teams, and Individuals for their dedication to customer service excellence during an intimate lunch awards ceremony.

59club’s industry accolades are determined by scores collected from their impartial mystery shopping audits, which evaluates the experience afforded to patrons all in accordance with 59club’s objective benchmarking criteria.

During the awards ceremony, five awards were presented to the Individuals, Managers and Teams responsible for delivering the very best one-off experience across Australia. These awards recognised Retail Experience, F&B Experience, Golf Operations Team, Golf Visitor Experience over $120 Green Fee and Golf Visitor Experience Under $120 Green Fee. 

A further five main award titles collectively recognised 59club Australia & New Zealand’s finest Customer Service Providers for maintaining elite levels of service excellence throughout 2024 and 2025, before the presentation of 59club’s iconic Flag designations took centre stage, of which five were awarded.

“It was an honour to celebrate the remarkable achievements of the venues and individuals who have partnered with 59club Australia & New Zealand over the past year. By committing to rigorous measurement of their customer journeys and team interactions, these venues have not only elevated their service standards but have also set a new benchmark for excellence in the golf industry. Their dedication to enhancing customer experiences, driving revenue growth, and fostering brand loyalty is truly inspiring. To all nominees and winners, your passion and hard work shine brightly, and it’s a privilege to recognise your contributions to shaping a stronger future for our industry.

“A special thank you to our valued partners, Golf Genius, Turtleson, Pacesetter and Global Talent Solutions, for their unwavering support as we continue this journey together, already looking ahead to an even brighter 2026 awards celebration.”

Sam Hughes – General Manager -59club Australia & New Zealand

Links Golf & Wellbeing and The Lakes Golf Club emerged as the big winners of the night, both securing accolades in a total of three awards each, along with earning the coveted title of Gold Flag Designation.

The Lakes Golf Club are now our first venue to go from Silver Flag to Gold Flag which is a great achievement as they continually look at ways to improve the customer jounrye. They also took home, Food & Beverage Manager of the Year with Jade Henderson now the first back-to-back winner in any category, along with Leading Individual Food & Beverage Experience and Superintendent of the year (over $120).

Links Golf & Wellbeing also received a Gold Flag Designation and are now the second venue in Australia to earn one in their first year. They also won the highly competitive Golf Operations Team of the Year, along with Leading Individual Golf Visitor Experience (over $120) and Leading Individual Golf Operations Team of the Year.  

Glenelg Golf Club and Sandhurst Club both retained their Silver Flag Designation and respectively were nominated for several awards.

Noosa Springs Resort joins 13th Beach Golf Links as a Bronze Flag Designation venue in their first year and were nominated for Golf Operations Team of the Year and Leading Individual Golf Visitor Experience (Over $120)

As is tradition across all the 59club franchises around the globe, the ceremony culminated with the presentation of 59club’s Gold, Silver & Bronze Flag Designations – The ultimate recognition for clubs & resorts who strive to deliver the best facilities and service offering to their Members and Guests. The full list of winners can be found here.

59CLUB Australia & New Zealand FLAG DESIGNATIONS

(in alphabetical order): 

BRONZE FLAG DESIGNATION: 13th Beach Golf Links, Noosa Springs Resort

SILVER FLAG DESIGNATION: Glenelg Golf Club, Sandhurst Club

GOLD FLAG DESIGNATION: Links Golf & Wellbeing, The Lakes Golf Club, New South Wales Golf Club

59CLUB Australia & New Zealand ‘SERVICE EXCELLENCE’ AWARD WINNERS (in alphabetical order): 

Food & Beverage Manager of the Year:  Jade Henderson, The Lakes Golf Club

Retail Manager of the Year:  Jarrod Love, Coolangatta & Tweed Heads Golf Club

Superintendent of the Year (under $120 green fee):  Kurt Schulenburg, Long Reef Golf Club

Superintendent of the Year (over $120 green fee):  Anthony Mills, The Lakes Golf Club

Golf Operations Team of the Year:  Links Golf & Wellbeing


59club Leading Individual Experience Award (in alphabetical order): 

Leading Individual Food & Beverage Experience:  

The Lakes Golf Club

Leading Individual Retail Experience:  

Oatlands Golf Club

Leading Individual Golf Operations Team:  

Links Golf & Wellbeing

Leading Individual Golf Visitor Experience (under $120 green fee):  

Minnippi Golf & Range

Leading Individual Golf Visitor Experience (over $120 green fee):  

Links Golf & Wellbeing


Unveiling the 2024 Service Excellence Award finalists…

Wednesday May 8, 2024

The nominees for 59club’s Australia and New Zealand Inaugural Service Excellence Awards have today been announced, with many of the Leading Golf Venues across Australia making the shortlist. The winners will be unveiled during the awards ceremony, at Emporium Hotel in the Signature Restaurant on Sunday 16th June 2024 – the first ceremony of its kind to be hosted in Australia.

59club’s prestigious accolades honour outstanding Venues, Teams, and Individuals in the global golf & hospitality industry who consistently delivering exceptional customer experiences for members and guests.

The selection process remains unbiased, relying on scores attained through an in-depth and objective mystery shopping program. This program meticulously evaluates the experiences provided to members, visitors, and potential members across Golf, Greenkeeping, Retail, and F&B operations.

This year sees several of the finest Member Clubs, Resorts and Public courses in Australia securing multiple nominations. Notably, the ranked New South Wales Golf Club on the La Peruse Peninsula and the 2023 host of The Australian Open, The Lakes Golf Club lead the pack with eight & seven nominations respectively.

The nominations list also includes the likes of: Glenelg Golf Club, Sandhurst Club, Portsea Golf Club, Oatlands Golf Club, Centenary Park Golf Club, Collier Park Golf Club and Moore Park Golf Club, all contending for service excellence awards.

Additionally, this year’s awards will showcase the best individual moments of service across the customer journey.

The first every awards in Australia to recognise the best of the best in customer service excellence is supported by 59club’s Industry Partners – Golf Genius and Turtleson. The Bronze, Silver and Gold Flags are awarded to the venues that have demonstrated distinction against criteria for both customer service delivery and the quality of their facilities.

Looking ahead to the first ceremony to be held in Australia, founder of 59club, Simon Wordsworth expressed his excitement, stating:

We are delighted that after our first successful year in Australia we are able offer the “down under” version of our Service Excellence Awards.

Australia hosts a diverse range of fantastic venues that span all corners of the country from private member’s club to resort and full public, and our mystery shopping over the last year has measured their successes. It is only right that those high-performing venues are given their moment in the spotlight at our awards ceremony. We feel privileged to be able to share in their success and look forward to supporting them further to achieve their goals in the future.

Simon Wordsworth, CEO of 59club

59CLUB AUTRALIA & NEW ZEALAND ‘SERVICE EXCELLENCE’ AWARD NOMINATIONS (in alphabetical order): 

Food & Beverage Manager of the Year:  

Anna Fontaine (Glenelg Golf Club); Victoria Trikillis (New South Wales Golf Club); Jade Henderson (The Lakes Golf Club);

Retail Manager of the Year: 

Craig Stickling (New South Wales Golf Club); Brodie Wool (Centenary Park Golf Club); Russell Skennerton (The Lakes Golf Club)

Superintendent of the Year (under $120): 

Sally Benwell (Centenary Park Golf Club); Peter Beach (Collier Park Golf Club); Corey Budden (Sandhurst Club)

Superintendent of the Year (over $120): 

Mark Parker (New South Wales Golf Club); Dominic Yates (Oatlands Golf Club) Anthony Mills (The Lakes Golf Club);

Golf Operations Team of the Year:  

Glenelg Golf Club; New South Wales Golf Club; The Lakes Golf Club


59CLUB AUSTRALIA & NEW ZEALAND ‘SERVICE EXCELLENCE’ AWARD NOMINATIONS – Leading Individual Experience (in alphabetical order): 

Leading Individual Food & Beverage Experience:  

Glenelg Golf Club; New South Wales Golf Club; The Lakes Golf Club

Leading Individual Retail Experience:  

Centenary Park Golf Club; New South Wales Golf Club; Portsea Golf Club

Leading Individual Golf Operations Team:  

Glenelg Golf Club; New South Wales Golf Club; The Lakes Golf Club

Leading Individual Golf Visit Experience (under $120):  

Collier Park Golf Club; Moore Park Golf Club; Sandhurst Golf Club

Leading Individual Golf Visit Experience (over $120):  

Glenelg Golf Club; New South Wales Golf Club; The Lakes Golf Club

59club Australia & New Zealand forms Strategic Partnership with Clublinks Management

Friday May 26, 2023

59club Australia & New Zealand, a leading customer service benchmarking and training provider in the golf and leisure industry, is excited to announce its strategic partnership with Clublinks, a premier management and consulting company specialising in public golf, leisure, and hospitality sectors. 

This partnership brings together two industry leaders, combining their expertise and resources to deliver exceptional customer service and operational excellence to golf and leisure facilities across Australia and New Zealand. By leveraging 59club’s proven benchmarking and training programs alongside Clublinks’ extensive experience in management and consulting, the collaboration aims to elevate the performance and profitability of clubs and resorts in the region. 

59club’s innovative benchmarking tools, which include mystery shopper audits and customer satisfaction surveys, will enable clubs and resorts to gain valuable insights into their customers’ experiences. Through detailed analysis and customised training programs, 59club will work closely with Clublinks to enhance staff performance, improve service levels, and drive customer loyalty.

Clublinks’ vast network and industry knowledge will be instrumental in expanding the reach of 59club’s services across the Australian and New Zealand markets. As a leading management company, Clublinks brings a wealth of operational expertise, strategic insights, and industry best practices to the partnership, ensuring public access golf and leisure facilities receive comprehensive support in all aspects of their operations. 

“We are delighted to join forces with Clublinks, a respected leader in the golf and leisure industry,” said Sam Hughes, General Manager of 59club Australia & New Zealand. “This strategic partnership allows us to combine our unique strengths and deliver unparalleled customer service and operational excellence to our clients. We are confident that our collaboration will empower clubs and resorts to elevate their performance, drive revenue growth, and exceed customer expectations.” 

Steve Peverett, NSW State Manager of Clublinks, expressed his enthusiasm about the partnership, stating, “At Clublinks, we are dedicated to providing exceptional management solutions to our clients. Our collaboration with 59club Australia & New Zealand aligns perfectly with our mission, as we strive to enhance customer experiences and drive sustainable growth. Together, we will set new benchmarks for excellence in the industry and help golf and leisure facilities achieve their goals.” 

The partnership between 59club Australia & New Zealand and Clublinks marks an exciting chapter in the golf and leisure industry, where customer service and operational efficiency are paramount. Both organizations are committed to transforming the industry landscape by delivering measurable results and raising the bar for customer satisfaction. 

For more information about 59club Australia & New Zealand and Clublinks, please visit their respective websites at www.59clubau-nz.com and www.clublinks.com.au

Australian Preliminary Insights Report: Golf Visitor Experience

Tuesday May 16, 2023

In the run up to launching 59club Australia & New Zealand, the customer service management specialists delivered a series of Mystery Shopper audits across Melbourne & Sydney that measured the ‘Golf Visitor Experience.

You can view the headline findings from those mystery shopper audits in the ‘Australian Preliminary Insights Report’ below...

Portsea Golf Club engage Customer Service Management Specialists to deliver exceptional guest experiences. 

John Burbergs, General Manager of Portsea Golf Club on the Mornington Peninsula, is one of the latest Club Managers to engage 59club, sharing the common goal of wanting to deliver the very best service levels and customer encounters for their members and visitors. 

59club opened it’s doors to golf clubs & hospitality providers across Australia & New Zealand at the tail end of 2022; and after a successful round of trial mystery shopper audits – Portsea Golf Club is the latest club, and the first located in Victoria to officially partner with the customer service specilaists.  

As part of the agreement, the golf club; including the Mercure Hotel will now benefit from the continual support and regular feedback that 59club will deliver on all elements of its golf & hospitality operation – including the properties sales process, service offering and facility management.  

With a series of mystery shopper audits which include recorded enquiry calls and live visits from 59club auditors, used to evaluate the experience afforded to customers, all in accordance with 59club’s global ‘objective’ criteria and benchmarking comparison tools.  

The popular holiday destination – which ranks inside Australia’s top 50 – is located less than two hours drive from Melbourne. Adding to the alure of the destination, Portsea Golf Club is also home to the Mercure Portsea Hotel, boasting panoramic views of Port Phillip Bay, catering for upmarket tourists as well as corporate events, meetings and weddings. 

59club’s vision, expertise and universal intel currently supports hundreds of golf clubs, resorts and companies worldwide, with leading names such as TPC Network, Marriott Golf, Troon International, European Tour Destinations, TPC Sawgrass, Emirates Golf Club, New South Wales Golf Club, The Belfry Hotel & Resort, Gleneagles, Le Golf National and Marco Simone, all engaged in the network and reaping the rewards of elevated customer service levels & sales performance.  

John Burbergs, General Manager at Portsea, said: “Portsea Golf Club is proud of its team and is striving towards offering the best golfing experience on the Mornington Peninsula, and we’re always looking at ways that we can improve the experience we afford our members and guests. 

 “We have been very impressed with the range of services that 59club provides, and this knowledge will give us invaluable insight and understanding to help us engage even better with golfers, helping us to analyse each part of our operation in detail, and the process will identify areas that require our focus”.  

Sam Hughes, General Manager of 59club Australia & New Zealand, commented: “The partnership between 59club and Portsea comes at a perfect time as the Club approaches its 100-year anniversary in 2026. We are eager to support John and the team to deliver a service level that not only compliments the quality of the golf course and facilities, but also rivals the best in the 59club global community.” 

For more information on 59club Australia & New Zealand please visit www.59clubau-nz.com or email sam@59clubau-nz.com 

For more information on Portsea Golf Club and to book, visit www.portseagolf.com.au 

Venues Tested

Tuesday February 21, 2023

Australia

New South Wales

New South Wales GC, Oatlands GC, The Lakes GC, Long Reef GC, Moore Park, Bingara Golf, Toll House, Centennial Park Sports Centre, UNSW

Victoria

13th Beach, Portsea GC, Sandhurst Club, Centenary Park GC, Bundoora GC, Northcote GC, Darebin Stadium, Narrandjeri Stadium, Northcote Aquatic & Recreation Centre

Western Australia

Collier Park GC, Links Kennedy Bay

South Australia

Glenelg GC

Queensland

Links Hope Island, Noosa Springs, Coolangatta & Tweed Heads GC, Minnippi GC

NEW SOUTH WALES GOLF CLUB TO DRIVE CUSTOMER SERVICE EXCELLENCE  WITH 59CLUB

New South Wales Golf Club has taken its commitment to delivering a five-star golfing experience to its members and guests a step further by partnering with 59club, the industry’s leading golf & hospitality customer service benchmarking and training provider. Following the official launch of 59club Australia & New Zealand late 2022 – and after a successful round of trial mystery shopper audits – New South Wales is the first club in the region to officially partner with the customer service specialists, and will now benefit from the continual services and detailed feedback 59club will deliver on all elements of its club operations.  

As part of the new agreement, NSW Club’s staff and facilities will be rated across all sectors of its golf business including sales, service, operations, retail, golf course, food & beverage and management. Mystery shopper audits will include a series of recorded enquiry calls and live visits from 59club auditors, who will evaluate the experience afforded to members and visiting golfers, in accordance with 59club’s global ‘objective’ criteria.

The world-famous course – which ranks as #6 in Australia, #14 in the world outside of the US and #49 in the world – has been at the forefront of Australian golf for almost 100 years, with its expansive views of the Pacific Ocean on the La Perouse Peninsula. The world class facilities are now home to a brand new fine dining experience, paired with a degustation menu and wine room.

59club’s objective vision, expertise and universal intel currently supports hundreds of golf clubs, resorts and companies worldwide, with leading names such as TPC Network, Marriott Golf, Troon International, European Tour Destinations, Sawgrass, Emirates Golf Club, The Belfry Hotel & Resort, Gleneagles, Le Golf National and Marco Simone, all engaged in the network and reaping the rewards of elevated customer service levels & sales performance.

Kate Shanks, operations manager at NSW, said: “New South Wales Golf Club prides itself on providing a high quality golf experience based around our superb golf course and attentive service. We are constantly evaluating what we do and are always looking at ways to improve the golfing experience for our members and guests.

“The range of services that 59club provides will help us to analyse each part of our operation in detail, and the process will identify areas that require our focus”.

Sam Hughes, General Manager of 59club Australia & New Zealand, commented: “We are truly delighted to welcome New South Wales Golf Club to 59club. They are undoubtedly an industry leader, and it is always a pleasure to witness clubs of such calibre push the boundaries even further to deliver customer service excellence.

“We will assist the team to measure and compare their service levels against the highest industry standard and the elite performers on a global basis, and with a full schedule of training days to come, we very much look forward to watching the club go from strength to strength. Personally, it will be a great benchmark to see New South Wales Golf Club achieve a ‘Flag Designation’ at the 2024 ’59club Service Excellence Awards Ceremony’, and something that will keep everyone’s focus for the next 12 months.”

The 59club partnership is the latest investment that NSW is making in its golf facilities, with the club engaging renowned course architects, Mackenzie & Ebert, to implement a masterplan that will see all 18 greens complexes rebuilt and improvements to the strategy, playability and aesthetics of the course. Subject to final member approval, this work will be undertaken over a 6-month period commencing September 2024.

59club, the global force in Customer Service Management opens eighth division serving Australia & New Zealand

The CX Management Specialist has today announced its global operations have expanded into Australia & New Zealand. Bringing with them over 15 years of global customer service intel, plus a wealth of industry leading mystery shopping audits, satisfaction surveys, and employee education pathways.

Golf, Leisure & Hospitality Businesses within the region, can now look forward to enjoying the ‘richest’ rewards of their labor, as 59club’s proven formula of supporting club’s to elevate customer service standards and deliver improved profits is rolled out.

The latest opening serving Australia & New Zealand passes to Sam Hughes, the former Club Operations Manager at Glenelg Golf Club, Adelaide. Hughes’ experience at Glenelg Golf Club – widely regarded as one of the best Golf and Function Venues in all of Australia, boasting a string of awards to boot – coupled with his passion for delivering customer service excellence, will serve him well in his new role.

At the time of launch, Hughes was preparing to represent 59club at the Golf Business Forum / PGA Expo in Melbourne and went on to say; “It’s a privilege to be part of 59club’s global operations, and to be able to support neighboring club managers to integrate 59club’s proven formula to achieve the greatest service standards and financial successes.

“We’ve got off to a great start, planning and delivering a series of trial audits for club managers up and down the country, igniting their passion and desire for achieving service excellence, and I am excited to see our following grow after more trials and contracts are shared and exchanged in the months ahead.”

Hughes is not alone on this journey, and benefits from the support of 59club founder, Simon Wordsworth and his fellow Directors, along with the experience of seven other Regional Managing Partners spanning the UK & Ireland, USA, Canada, Middle East & Africa (MEA), Asia, with two others based in continental Europe.

The Customer Service Specialists are proud to work with hundreds of clubs world-wide, of all sizes and profiles, with customers who include the likes of TPC Network, Marriott Golf, Troon International, European Tour Destinations, Sawgrass, Emirates Golf Club, The Belfry Hotel & Resort, Gleneagles, Le Golf National and Marco Simone to name just a few.

Many of the greatest names in the industry credit 59club for their properties success, having worked with them to measure, train, support & reward their workforce, as they achieve sales & customer service excellence, while elevating customer acquisition, satisfaction and profits.

Head to 59clubau-nz.com for more information, or to sign up to receive a product demonstration; please contact sam@59clubau-nz.com

59club Australia & New Zealand – Brochure

View our digital brochures for more information about 59club products & services

59club Australia & New Zealand – Services & Support

Please contact your regional manager for more information

59club expands operations into Canada with perfect pairing

59club, the industry leading sales & customer service analysts has today announced its global operations are expanding into Canada. The new opening signals great opportunities for the Canadian golf & hospitality market, as 59club’s signature performance management tools and global intel are now made available to businesses within the region.

59club has driven a data revolution within the industry, and are famed for their insightful customer satisfaction surveys, mystery shopping audits and employee education pathways. Their expertise and industry insight into global sales performance and customer service standards are well documented, and many of the greatest names in the club industry credit 59club for their properties success, working with them to measure, train, support and recognize their workforce as they achieve sales and customer service excellence, while elevating customer acquisition, satisfaction and profits.

Headquartered in the UK and firmly established in golf, hotels, leisure, spa and restaurants, 59club now has seven divisions across the USA, Middle East & Africa (MEA), Asia, two in Europe, with the latest opening in Canada.

With customers who include the likes of TPC Sawgrass, Bobby Jones Links, Emirates Golf Club – Dubai, Thai Country Club, The Belfry Hotel & Resort, Gleneagles, Le Golf National and Marco Simone to name just a few, and hundreds of other properties. When it comes to driving sales and customer service excellence 59club are proud to work with venues of all size and profile, supporting club management to deliver unprecedented service experience whilst simultaneously driving revenues and profits.

And the front man behind 59club Canada is Club Study owner and PGA member Ryan Tracy. Commenting of the new opening, Simon Wordsworth Founder of 59club said; “Ryan will be a great ambassador for our brand, and we are all excited to begin working with him and his existing clients as we introduce our products and services to the wider hospitality business community across Canada. We champion ‘service excellence’, and with this new division, golf as a global entity only serves to become bigger, better and stronger, with enhanced services and greater experiences tailored to the discerning golf & hospitality enthusiast, engineered from real live intel and expertise”.

Tracy added; “I have been fortunate to serve the golf industry in Canada for the last 20 years, specifically with Club Study providing customized pools of operational data in club management over the last two years. When a mutual client made an introduction to Simon, conversations over our shared passions and subsequently the similarities between the two entities made the decision for us to work together a natural progression. I realized immediately that the insight that 59club creates will help operators in Canada, and I am excited to bring these resources to market”.

And now as Club Study falls within the 59club armory, the pair can deliver even more industry insight as the bi-weekly national surveys, which had previously been connecting Club Managers in Canada & US, are now made available to the entire 59club global network.